Amazon RDS with SQL Server was used to consolidate data from multiple sources, ensuring secure, centralized, and scalable data storage.

Custom ETL pipelines were designed to automate the extraction, transformation, and loading of data. Sophisticated logic, including dynamic calculations based on show status (past, ongoing, or future), enabled accurate insights into budgeted and forecasted metrics.

A suite of Amazon QuickSight dashboards was developed to meet diverse operational requirements. These dashboards delivered dynamic visualizations, covering profit and loss metrics, artist performance trends, venue analytics, and marketing insights. With real-time updates and interactive controls, stakeholders gained immediate access to actionable insights.

A carefully curated color palette was applied to distinguish key metrics, highlight trends, and segment data effectively. This approach ensured clarity, allowing users to easily identify actionable insights. Typography and layout were meticulously optimized for professional readability, enabling a polished presentation that enhanced user engagement and decision-making capabilities. The inclusion of table-like visuals formatted in a Landscape A4 style further catered to the CXO office, facilitating traditional print-based review in meetings.

Advanced interactive features such as filters, drill-down capabilities, and real-time data updates were integrated, enabling users to explore crucial metrics dynamically. Stakeholders could analyze ticket sales, artist performance, and financial trends with tailored views, providing granular and flexible insights. Additional on-screen controls, including sliders for dynamically adjusting show P&L metrics, further empowered users to interact with data intuitively and extract precise, meaningful information.

By leveraging the Amazon QuickSight Scheduler, dashboards were automated for timely delivery to designated stakeholders. This ensured consistent access to critical insights without manual intervention, streamlining decision-making processes and enhancing operational efficiency.

The serverless, pay-as-you-go approach facilitated seamless scalability, allowing our client to adapt to evolving requirements without the burden of infrastructure management. The dashboards were built to handle growing data loads, providing reliable and efficient insights even as the business scaled operations.

The dashboards ranged from daily P&L recaps to show summaries, YTD reviews, and marketing team reports. They provided in-depth insights into key areas like unprofitable shows, artist performance, venue analytics, city-wise trends, and genre segmentation. Users could drill down from high-level overviews to detailed metrics, ensuring a holistic understanding of business performance.

Reports were designed for pagination, dynamically spreading across multiple A4 pages to meet printing requirements. This ensured the dashboards were not only digitally effective but also practical for offline and physical review.