Our client, a prominent pharmaceutical company, delivers global healthcare solutions. One of their key goals is to continuously explore new strategies to refine their business operations and maintain a strong competitive edge. With a global footprint spanning multiple continents, the company remains steadfast in its pursuit of optimizing operational efficiencies to uphold its competitive position in the dynamic healthcare market.
The pharmaceutical company faced significant data challenges that impacted their efficiency and limited their ability to derive insights and identify opportunities within the vast amount of data available. The complexities of modern pharmaceutical business operations, coupled with varying regional operational methods, made it difficult for them to fully understand their global operations and make informed decisions with the data presented to them.
Manually transforming Excel data into actionable insights and crafting presentations was time-consuming and error-prone. Generating insights from the data also posed challenges. Consolidating insights into a 100-slide PowerPoint for various regions was a challenging task. Therefore, streamlining this process for accuracy emerged as critical.
Understanding their position within the market and evaluating competitor strategies in terms of market share and pricing presented a crucial need. Our client sought a solution to conduct a comprehensive competitor analysis to identify opportunities and mitigate risks effectively.
The absence of an efficient method to track sales performance, identify trends, and compare performance across different regions hampered strategic decision-making. Additionally, the client required a flexible and intuitive visualization platform to monitor sales representative’s and sales manager’s performance metrics effectively.
Optimizing inventory levels to minimize costs while ensuring product availability is a critical aspect of pharmaceutical operations. Our client needed a solution to predict Days on Hand (DOH) levels based on recent sales data to optimize inventory management and enhance cost-efficiency.
To optimize marketing strategies and maximize profitability, our client sought a solution to conduct a comprehensive what-if analysis simulator to evaluate the impact of marketing spend allocation on key metrics such as net profit.
We helped the client by creating customized solutions that made their processes easier and more accurate, allowing them to make better decisions:
Advanced Excel formulas were utilized to automate data summaries and narratives, tailored to specific countries. Integration with think-cell ensured seamless incorporation of dynamic visuals into PowerPoint presentations. A Power BI dashboard was developed for automated insights in an intuitive format. This streamlined data transformation and presentation creation, reducing errors and saving time.
A comprehensive Power BI dashboard was built for in-depth competitor analysis and product positioning. It furnishes detailed insights on market share, price positioning, and strategic pricing enhancements, empowering informed decision-making. This dynamic tool ensures a competitive edge in the marketplace, facilitating strategic pricing strategies and optimizing market positioning.
The Executive Summary Power BI dashboard was built to offer a comprehensive overview of sales performance metrics across various countries. It integrates monthly targets, growth rates, and key performance indicators for Sales Reps. Notable features include a dynamic 2x2 matrix for deeper analysis and tailored screens for easy identification of top and bottom performers. Leveraging advanced DAX, it provides actionable insights to enhance sales performance and informed decision-making.
NeenOpal Team developed an Inventory Management PowerBI Dashboard with sophisticated Days on Hand prediction using recent sales data. Notable features include flexible DOH calculations and customizable time period filters tailored to each country's latest data. Users can effortlessly analyze inventory performance, accounting for regional variations. Leveraging advanced PowerBI techniques, it empowers informed decisions and optimizes inventory management strategies across diverse contexts.
To assess the impact of marketing expenditures on net profit, a Power BI simulator dashboard was developed. This tool provides a dynamic platform to visualize this relationship and integrates Profit and Loss (P&L) data for comprehensive financial performance analysis. Users can input scenarios regarding marketing investment and observe real-time impacts on net profit. This centralized dashboard facilitates holistic financial analysis, empowering strategic decision-making for revenue generation and cost management.
At NeenOpal, our Microsoft-certified Power BI developers and experienced business intelligence experts are skilled at solving client problems and crafting dashboards that offer practical insights. Our solutions are personalized to meet each client's unique needs, ensuring they perform well and deliver maximum value.
By implementing NeenOpal’s analytical solutions, our client experienced a range of benefits:
Our solution helped the client improve their operations, making them more efficient and accurate in important areas like reporting, competitor analysis, sales performance tracking, and inventory management. These improvements gave the client a clearer view of their data, which strengthened their competitive position in the pharmaceutical industry.
Written by:
Associate Consultant
Content Writer