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Marketing Mix Modeling

Marketing Mix Modeling

Every company has limited resources.Historically, marketing has been understood as an art of the marketeer in understanding the target segment and preparing marketing campaigns catering to their mindset accordingly......

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Understanding Customer Churn

Understanding Customer Churn

One of the biggest challenges of companies across the globe is customer retention......

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How a Cosmetics Brand of a Fortune 500 Company is leveraging

Let us discuss a scenario – suppose you are shopping on an e-commerce mobile application, looking for a gift for your mother for her birthday......

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How This “Abnormal Beauty Company” Is Busting The Luxury Beauty Myth

One of the things that people will notice after years of usage of a variety of beauty and skincare products is that big brands do not always deliver the results they promise. Sometimes, the promises they make are impossible to deliver.......

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AI in the Fast Track to Vaccine Development

Everyone knows drug and vaccine development takes years from the actual start of production to the official release for public use. This is because it is impossible to know the full range of long-.......

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Why Use Route Optimization to Improve Your Supply Chain?

Maintain a cost-efficient and agile supply chain is important in almost all the industries. Minimizing spend on logistics and maximizing service levels & availability are key objectives of many companies. One of the main areas that many companies struggle with is optimizing routes........

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