RFM or Recency, frequency, monetary value is a tool of marketing analysis to identify an organization's best customer segment by using certain parameters

Product Usage Analytics is integral to product development.

In this data-driven era where we all find ourselves encompassed by an enormous swarm of data, the power lies in the hands of the people who can understand and derive meaning from it.

SaaS companies often operate on a subscription-based model.

We already know what data analytics and data management mean. Data analytics is a set of techniques which are used to analyse the data and find patterns into it.

One of the great things about Tableau is that you become a fan!

Success in sales isn’t something that happens by chance.

Natural language refers to the way we, humans, communicate with each other either in speech form or text.

Before diving into the details of Power BI, let’s understand what Business Intelligence (BI) is in simple terms.

Zappa is a very lightweight and powerful tool which allows you to deploy and update python applications to AWS. Using Zappa you can host your WSGI app on AWS Lambda, API Gateway quickly.