Apps Script is a scripting platform developed by Google for light-weight application development in the Google Workspace platform.

Customers nowadays have a plethora of options to choose from.

Marketing mix modelling is statistical technique to determine decision making via evaluating effectiveness of marketing initiatives and thereby increasing ROI.

For businesses of all sizes, cash flows are as important as profits.An accurate cash flow statement gives the exact fund available, which is vital for making any business plan or decision.

Software as a Service or SaaS dashboard is a powerful business tool that can provide a quick snapshot into the health of your business. Right from reducing churn to increasing customer engagement and finally revenue growth, ambitious businesses can analyse all touch points in no time through the dashboards.

Data analytics is changing the way Ecommerce companies operate and work. Data is available for each and every move a customer takes from the time he browses a product to the time he provides feedback.

By 2022, 75 percent of new end user solutions leveraging AI and ML techniques will be built with commercial instead of open-source platforms.

In this rapidly evolving Global business environment, the difficulty of an organization to make a timely and accurate decision considering all the factors, challenges, opportunities, and adapt with agility is not just becoming a competitive advantage but also a requirement for survival.

Big data has taken over the globe from Facebook and Amazon to its use in sports. The use of data analytics in sports is not a new concept.

RFM or Recency, frequency, monetary value is a tool of marketing analysis to identify an organization's best customer segment by using certain parameters